While men and women tend to differ from one another, they also have certain things in common. Interest in casual gaming appears to be one of them. According to Forbes, women are reportedly more likely to get into casual gaming than their male counterparts.

For instance, statistics have revealed that 75% percent of those who pay for casual games are women. Furthermore, 72% of these ladies are over 35 years old.

With more women playing casual video games, it makes sense that developers and publishers are trying to catch their attention as well. Games with female protagonists such as Diner Dash (DS, PSP) and Wedding Dash cater to more than the usual 18-35 male gamer demographic.

Developers also tend to benefit from this setup. By doing away with fancy graphics and focusing on gameplay, companies can reach more gamers and still save money in the process. If anything, Forbes has only confirmed what an earlier scientific study has already discovered.