As you may recall, EA's Steve Seabolt is currently at the ongoing Game Developers Conference to speak at the ongoing Serious Games Summit . While Seabolt's last speech had much to do with how they were more into creating entertaining games  above all else, his latest talk will be about the massive success the company's Sims franchise  is enjoying.

So, just how successful is The Sims franchise(PSP, Wii, DS, PC)? According to Seabolt, EA looks forward to selling their 100 millionth unit of the game by next month. Seabolt pointed out that the franchise had become so successful, it didn't have to be laden with the company's usual policy of adding adverts. Quoting Seabolt's statement:

We make so much money from The Sims--it is so profitable--that unlike other businesses, we don't have to sell it out with advertising and sponsorship and flog the user with advertising to make money."