Gamers who are cruising the mean streets in games such as Burnout Paradise (PlayStation 3, Xbox 360) had better keep an eye out for a couple of ads from several well-known brands. Electronic Arts and Massive Inc. have recently announced that they will be expanding their agreement to offer dynamic in-game ads for several EA titles on the Xbox 360 and the PC.

Both upcoming and live titles will get their fair share of dynamic in-game advertisements inserted into them thanks to the efforts of the video game advertising network in the next couple of years.

In particular, titles from the popular EA Sports franchises as well as a couple of the well-loved racing series will be getting the special treatment from Massive. The company will be working in conjunction with the developers at EA to deliver new advertising content for several games.

Titles which were mentioned include the Madden NFL series, NBA Live, NASCAR, and NHL series, as well as the Need for Speed Carbon and Need for Speed ProStreet titles. In addition, Massive will also be preparing advertisements for these games across several other mediums such as TV, online, and print media.