If you've ever bought a product from NVIDIA's excellent line of video cards (as well as tons more other computer stuff), you'd probably have noticed that the highly-respected brand is not quite as accessible to the less-techy of us, in terms of figuring out just what product from their line is best for our rigs.

Now, we catch wind NVIDIA Vice President of Content Business Development Roy Taylor saying that it's an ongoing challenge for them to make things a bit simpler for the consumers. His statement, taken as is:

It is a challenge that we're looking at right now. There is a need to simplify it for consumers, there's no question. We think that the people who understand and know GeForce today, they're okay with it - they understand it. But if we're going to widen our appeal, there's no doubt that we have to solve that problem.

Well, that's definitely a very commendable cause. After all, PC gaming is a force to be reckoned with, and while it's certainly good to be able to tell the difference between a GF 7950GX2 and a 9800GX2 (besides the fact that the latter has dual G92 spec graphics processing units), it's also good that anyone can easily recommend this or that product in the NVIDIA line without confusing people with jargon. In any case, updates as we get them!