MyQJ | QJ.NET | Apple | Mobile | Science | MMORPG | Nintendo DS | Wii | World of Warcraft | PlayStation 3 | PSP | Xbox 360 | Gadgets | PC Gaming | Age of Conan | DL.QJ | QJ.NET Forums

The politics of in-game advertisements

Posted Dec 01, 2007 at 02:57PM by Isaac C. Listed in: Opinions & Analysis Tags: Microsoft, Ubisoft, Game Conference, Double Fusion, in-game ads
Ó

Shoes! - Image 1 


Gordon Bellamy of the in-game ad firm Double Fusion talks about the subject of in-game advertising in the Independent Game Conference in Austin. He discusses how advertising could benefit not only the company who does the advertising, but also the game itself.

Bellamy goes into the politics of in-game advertising, explaining that companies can work with Microsoft if they want dynamic ads on the Xbox, but it isn't possible on the PlayStation 3 and the Wii, so "Doritos can't be multiplatform." The best platform for in-game ads, he says, is the PC, because it's the "broadest market," and that fosters competition.

He explains one of the successes of in-game advertising, citing Ubisoft's Far Cry. The game advertised products relevant to the area it's released in, thus making it possible for the game to be freely distributed.

The downside, however, is that the game spread to areas where there weren't any advertising partners. In effect the game was distributed for free without the support of advertising and the game had to be pulled out.

Bellamy explains that in-game ads will be a big business, recalling that just a few years before, companies were paid to participate. Now they have to pay the game to be able to participate. He explains that the industry may also grow to US$ 10 billion in four to five years.

He also reveals that Sony and Nintendo also had plans for in-game advertising but he would not reveal more, saying that they'd have to wait for an official announcement. "I think Sony will make an announcement first."

Some gamers may find in-game advertisements to be nothing more than shameless plugs, but as fellow writer Charles D. said: "if it helps pay the [...] bills [...] then by all means advertise away."

[Via Gamasutra] Permalink  |   Email this  |   Linking Blogs   |   Digg It!

Bookmark / Find this article on:

8 Jumps     Warcraft 3 patch 1.22a goes live
4 Jumps     Call of Duty 4: Modern Warfare patch 1.7 is here
2 Jumps     NVIDIA ships 'significant quantities' of defective laptop GPUs
2 Jumps     Obsidian on blending FPS with RPG elements for Alpha Protocol
2 Jumps     Team Fortress 2: Heavy class to get new weapons and achievements
2 Jumps     Blizzard claims another next-gen MMO, planning new Battle.net features..
1 Jumps     BioWare 'looking at' iPhone development, says continuing PC exclusive ..
1 Jumps     Diablo 3 producer responds to art style criticisms
1 Jumps     Official MMORPG forums and those who abuse it
1 Jumps     SouthPeak Games announces Raven Squad: Operation Hidden Dagger for 360..

5 Comments


Sort by:
   by MitchenX - 2007-12-01
 » doritos
i've never been a big fan of in-game adverts, but i am quite fond of doritos. There should be a game about finding all the doritos in the world and then eating them. :)

   by MitchenX - 2007-12-01
 » also...
Sora from Kingdom Hearts should be doing Adidas shoe commercials. ;)

   by Advertising -
   by Constantinecy - 2007-12-01
 » Thank god it will be the 360 and pc only!!
I hate this! ads have penetrated everything!! Imagine playing god of war 3 and in the battle between Kratos and Zeus you sudently see a McDonalds sing on the entrance of the gods palace on Olympus!!!!(???)

Thanks but no thanks!!

   by Someone_PR - 2007-12-02
 » well....
In game ads is cool if they keep it real the game... like billboards in racing games, in a soccer games and baseball games have ads... it depends in wich game and how they do it... in an ancient game u can't put a macdonald sign but is ok in a shooter game have a destroyed macdonald or a painted wall or something... anyway in big titles games is better without it...

   by Billie - 2007-12-03
 » Sly Stallone
I can't wait until all restruants are Taco Bell, like in the movie "Demolition Man".



Featured Content
Contact
QJ.NET Blog Network RSS Feeds
MyQJ Feed / PDA
MyQJ RSS / PDA
Blog of Blogs Feed / PDA
QJ.NET RSS / PDA
Gaming Consoles Feed / PDA
Nintendo DS RSS / PDA
PlayStation 3 RSS / PDA
PSP Updates RSS / PDA
Wii RSS / PDA
Xbox 360 RSS / PDA
PC Gaming Feed / PDA
Age of Conan RSS / PDA
Games for Windows RSS / PDA
MMORPG RSS / PDA
Tabula Rasa RSS / PDA
World of Warcraft RSS / PDA
Science Feed / PDA
Science RSS / PDA
Technology Feed / PDA
Apple RSS / PDA
Gadgets RSS / PDA
Mobile RSS / PDA
Photography RSS / PDA
Add QJ.NET
Add to My Yahoo!
Google Reader Subscribe with Bloglines
Add to your Kinja digest Subscribe in NewsGator Online
Subscribe with Pluck RSS reader Add 'www.qj.net' to Newsburst from CNET News.com
Subscribe with SearchFox RSS del.icio.us www.qj.net
Add to Technorati Favorite! Add to My AOL
furl! it Stumble for Treehugger!
User Favorites - July
Most Commented
(16)
(14)
(13)
(11)
(11)
(10)
(8)
(8)
(7)
(7)
(6)
(6)
(6)
(5)
(5)
(5)
(5)
(4)
(3)
(3)
User Favorites - July
Top Jumps
Call of Duty 4: Modern Warf.. (28)
Analyst: Wii not a fad, PS3.. (22)
Warcraft 3 patch 1.22a goes.. (19)
Court junks shareholder req.. (18)
Race Driver: GRID PC Patch .. (12)
BioWare 'looking at' iPho.. (11)
Diablo 3 producer responds .. (10)
Obsidian on blending FPS wi.. (10)
NVIDIA ships 'significant .. (5)
SouthPeak Games announces R.. (5)
Blizzard claims another nex.. (5)
Blizzard's Paul Sams think.. (5)
Patch notice: The Sims 2 Fr.. (5)
Party suspended: This is Ve.. (4)
Team Fortress 2: Heavy clas.. (3)
E3 Media & Summit 2008 now .. (3)
Team Fortress 2 July 1 upda.. (3)
Report: Madden 09 goes gold.. (2)
No Half-Life 2: Episode 3 t.. (2)
More from Blizzard's WWI: .. (2)
On Shelves This Week: June .. (2)
QJ.NET's new 5-Star review.. (2)
Blizzard: Activision was ou.. (2)
Alone in the Dark protected.. (2)
Eidos Interactive launches .. (1)

 Username: 
 Password:
Forgot password
New user registration



Categories

Genre

Titles
Archives


Use of this Web site constitutes acceptance of the TERMS & CONDITIONS and PRIVACY POLICY
Copyright © 2006, Content Holdings, LLC. All Rights Reserved. Version. 1.31