The London Games Festival is set to return for its fourth consecutive run this year beginning on October 24th, 2009. Lead organizer ELSPA has revealed the details of the event, promising "something for everyone." And by everyone, they do mean EVERYONE. Even your parents.

Dare not cheat the system, for the arms of the law are long -- and can get all your money away, leaving you bankrupt. This is what publishers out there should be warned of. The ELSPA is serious with their business, and you bet you'll get fined big time if you lie to PEGI.

The vice president of Electronic Arts' Jeff Brown said some pretty strong words regarding Activision and Vivendi's decision to leave the Entertainment Software Association (ESA). He also reaffirmed EA's loyalty to the ESA and said that this year's E3 will most likely be successful. To find out more, head on over to the full article.

The recent Byron report released in Europe gave the different classification groups in the region something to think about. Despite advocating a medium between both the BBFC and PEGI rating systems, ELSPA had its own opinion regarding the matter by favoring the PEGI Age Rating System as the sole classification system for video games in Europe. Find out the reason behind this by reading our full article after the jump.

The Entertainment and Leisure Software Publishers Association (ELSPA) and some of its partners recently conducted a raid which yielded illegally copied Nintendo DS games stored on discs. Meanwhile, ELSPA's crime unit head, John Hillier, wants to remind gamers (whatever console you may own) the detestable effects of piracy on the whole industry. For more on this raid, head on over to the full article for more information.

Sony Computer Entertainment UK managing Director Ray Maguire was at the recently-held ELSPA press conference and he had a few things to say about the now popular Byron Report. The boss commented that the report's recommendations are valid today, but when the time comes that brick-and-mortar retailers take a back seat to online stores, things will be done differently to enforce the rating system. More in the full article up next.

In her efforts to make the public aware of video game content and classification ratings, Dr. Tanya Byron had a few things to say about how critics should be in the scene. The psychologist and author of Byron Review believes the industry should be talking to increase awareness of game content. For more details, head on over to the full article.

The recent review released by Dr. Tanya Byron regarding the rating standards of violent video games in Europe was met with a most positive response from the different media classification groups in the region. The BBFC, ELSPA, ISFE, and Tiga each gave their own statements, generally agreeing with the suggestions given in the comprehensive document released by the British psychologist. More on this in our full article.

The UK's Chart Track has just announced last year's sales figures for consoles and games. And while 2007 celebrates a sharp rise on figures for all the consoles, a considerable chunk of the profit pie goes to handheld systems. More details in the full article.

Possibly driven by media's focus on violence in video games, the UK government has launched a six months-long review on the gaming industry. Psychologist Tanya Byron will be heading the project, with the cooperation of UK's Entertainment and Leisure Software Publisher's Association (Elspa).

Although Elspa will lend a hand to the reviewing effort, its chairman Paul Jackson still has some misgivings about the project, saying:

I think the video games industry is this year's whipping boy. Too often we are blamed for everything from obesity to youth violence it is just not true and it's not appropriate. We are a very important British industry and we are very responsible keen to ensure that our products are only played by those who they are designed for.

Margaret Robinson, former editor of Edge Magazine believes that there's no more need for legislation against the gaming industry, saying that it holds higher standards that the film industry. "This is a solved problem," she said.

Nevertheless, the leading figures of gaming have positive outlook on what the review will yield. Said Jackson:

We feel quite positively about this review. It's clear the review is about making sure parents are properly informed about what their youngsters are playing and what they are accessing on the internet.