IO Interactive and Square Enix Europe (formerly Eidos) have confirmed the existence of the Kane & Lynch sequel, Kane & Lynch 2: Dog Days. Details for the game remain scarce, but gaming blog Kotaku was able to unearth a few. Hit the jump for more on this game.

Good news, PS3 owners. DICE and Electronic Arts have officially set a date for Battlefield: Bad Company 2's PS3 beta: November 19. PC gamers, on the other hand, will get in on an open beta in December. There will also be a demo launching early next year. Beta details and an announcement trailer are available after the jump.

All these armor freebies for Mass Effect 2 (Xbox 360, PC) are frankly starting to get a bit ridiculous. Pre-order incentives (including one for a totally different game) are already giving away free special armor for Commander Sheppard, and now EA has announced another way for gamers to score some limited edition duds for the good commander.

Ubisoft's expecting a lot from Assassin's Creed 2 (PS3, Xbox 360, PC), especially since its predecessor holds the record for fastest selling new IP when it released. How much is that "a lot"? Yanis Mallat quantifies at the GameOn: Finance conference this week.

Electronic Arts has announced that Battlefield: Bad Company 2 will be getting a Limited Edition version too. The good news is it won't cost you a penny more than the standard edition. It'll come with six customization unlocks that give players an advantage in multiplayer matches at the same price as the standard edition. Details past the jump.

Bioware has finally announced the official released date of Mass Effect 2 (Xbox 360 and PC). One of the most anticipated titles of 2010, the game will hit store shelves in North America on January 26 and on January 29 in Europe.

Electronic Arts is most certainly proud to announce today the record-breaking launch of the latest iteration in the FIFA videogame franchise, FIFA 10 (PS3, Xbox 360, Wii, PSP, DS, PS2 and PC). In its first week alone, said title has earned over 1.7 million copies throughout European retail.

Konami has just confirmed that there will be a demo for the new Pro Evolution Soccer 2010, through their European PES Team Leader Jon Murphy. There's still no exact date set yet, but it's safe to bet it'll be in the next three weeks. PES 2010 comes out on October 22.

The newly formed Square Enix Europe has announced the games they'll be bringing to this year's GamesCom event. The list consists of games from both Square Enix and Europe and includes such titles as Kingdom Hearts 358/2 Days and Batman: Arkham Asylum (PS3, Xbox 360, PC). Four different Final Fantasies are also part of the showcase.

Don't look now, but it's another four-game batch for this week, with the exclusion of the digital-only releases. This week's biggest titles come from the Watchmen, as they get released into different titles for the PS3 and Xbox 360 respectively. But hey, if you're into guinea pigs and cartoony RTS, you'd probably like the other two in the bunch. Read up on this edition of On Shelves This Week for more info.