Fine, Microsoft doesn't want to buy Take-Two Interactive. But have you ever wondered what big MS really wants? Well, judging from its actions, it seems that the company is into advertisements these days.

Almost one year ago, it can be remembered that Microsoft acquired the in-game ads company Massive Inc., and now, there are a lot of rumors going around saying that Microsoft has set its eyes on another online advertising company, DoubleClick. Some of its clients include General Motors, Coca-Cola, Motorola, L'Oreal, Palm, Visa USA, Nike, and Carlsberg among many others.

For those who may not be familiar with the name, DoubleClick was just founded last year and its total amount of sales was somewhere around £75  million (US$ 147.62 million). We haven't heard any feedback about this company's performance and strategies, but it may be safe to assume that they're doing well enough to catch the eye of a giant like Microsoft.

The rumors also added that if the acquisition pushes through, it will cost MS a hefty sum of US$ 2 billion. Now, they must REALLY want that company.