If Activision's internal estimates are to be believed, then the much-hyped, much-anticipated launch of Modern Warfare 2 for the Xbox 360, PS3, and PC was successful as it was planned out to be, selling five million copies on its first day in North America and the UK combined.

Activision is positively raking in the dough in the wake of Modern Warfare 2's release. Biggest entertainment launch of all time? Could be. In the UK alone, the game has already sold more than a million copies in a 24-hour period.

Activision's decision to raise the suggested retail price of Modern Warfare 2 in the UK to UK£ 54.99 (almost US$ 90) has raised a furor among gamers in the region. Former SCEE president Chris Deering recognizes that a conundrum exists: prices for blockbuster titles should be even higher in order to support the industry, but people "just don't have that kind of money."

Thanks to Modern Warfare 2 (Xbox 360, PS3, and PC), UK gamers are about to have their wallets bled out dry as retailers look to hiking up their prices as well for this holiday season. As it stands, Activision's war title from the popular Call of Duty franchise is pegged at UK£ 54.99. Converted to US dollars, that's almost a crazy US$ 90. And that's just for the regular copy, no fancy schmancy bundles yet.

Microsoft Europe's David Gosen has questioned the gaming industry's seasonal approach to game releases in a recent interview with MCV. According to Gosen, the focus on Q4 and Christmas releases has put the sustainability of new IP into question, and that a second or third release window will be good news for the industry. Great news for my wallet as well, since I won't have to buy all the major releases I want in one big go. More after the jump.

Curious to know what's in store for you guys with Electronic Arts' upcoming threequel, The Sims 3? In an interview, creative director Rod Humble was able to divulge some details on how the game can entice real gamers with more challenge and depth coming from it. Read more on this interview in the full article.

In an industry where video game sequels and licensed properties always get the limelight, Ubisoft UK boss Rob Cooper was rather proud of Assassin's Creed (PC, Xbox 360, PS3) achievement for breaking the mold by delivering new and compelling content while having it received warmly by gamers everywhere.

The full article awaits after the jump!

The British Board of Film Classification will be reviewing its guidelines for games classification next year as part of a review of all the BBFC's guidelines. This was revealed by BBFC senior examiner Gianni Zamo in an interview with MCV UK.

Additionally, Zamo explained that the more realistic graphics found in today's games don't necessarily pose additional problems for the BBFC. The same goes for motion-sensing controllers. Context is one of the big factors in classifying a game, but it's not without its problems. Said Zamo:

Many game narratives are often fractured and detached from the interactive element of the game, making it difficult to see them as a whole, coherent piece. Trying to understand the context of a 40 plus hour game (even with a storyline) is very different from understanding a 90 minute movie.

Eidos apparently believes that Kane & Lynch: Dead Men has the potential to replicate the success of Hitman. According to MCV UK, SCi CEO Jane Cavanagh revealed even though the game hasn't been released yet, a sequel is already in production.

"We've already got Kane & Lynch 2 in production, which just goes to show the belief we have in it as a long-term franchise", Cavanagh said. Kane & Lynch: Dead Men (PS3, Xbox 360, PC) is being developed by IO Interactive, the same studio behind the successful Hitman series.

Eidos is also reportedly pumping a lot of money behind the marketing drive for Kane and Lynch: Dead Men. According to reports from MCV, Eidos is dishing out more money into the game's marketing than it did for any game in the Tomb Raider series.


Buy: [Kane & Lynch: Dead Men (PC)]
Buy: [Kane & Lynch: Dead Men (Xbox 360)]
Buy: [Kane & Lynch: Dead Men (PS3)]

The British Board of Film Classification has responded to UK Conservative Party leader David Cameron's statements calling for a review of its regulatory framework.

Cameron revealed earlier this week a dossier called "It's Time to Fight Back". As we reported earlier, the dossier urged video game developers - as well as proponents of other forms of artistic expression like films and music - not to promote issues such as casual violence, gang culture and the degradation of women.

In response, BBFC spokesperson Sue Clark told MCV that the classification guidelines that the BBFC uses are "based on what the public deems acceptable." She further added that they "feel confident that we have public consent on how we deal with issues such as gun and knife crime."

The UK's Department for Culture, Media and Sport (DCMS) also spoke in support of the BBFC. Here's what one DCMS spokesman told MCV:

We have a strict enforcement code for people who supply '18' or '15' rated games to children. Adults can make their own decisions which games to play, as they can which films to watch.