Tracking firm OTX believes that Activision and Infinity Ward's decision to drop the "Call of Duty" tag from Modern Warfare 2 has cost the game a fair chunk of brand recognition. Details after the jump.

Interesting findings surfaced at the recently held MI6 game marketing conference in San Fransisco, where the global consumer research and consultancy firm OTX revealed that the majority of gamers buy both new and used games. Study shows used games are selling like hotcakes for various reasons, but new games are still flying off shelves to keep the industry healthy. Learn more at the full article.