In an industry where video game sequels and licensed properties always get the limelight, Ubisoft UK boss Rob Cooper was rather proud of Assassin's Creed (PC, Xbox 360, PS3) achievement for breaking the mold by delivering new and compelling content while having it received warmly by gamers everywhere.

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Up against the big name publishers in the same region, Ubisoft claimed the top three position as the most successful publisher in Europe, following their financial report that placed a 25% hike up their game sales revenue.

Not satisfied with their success, Ubisoft is now aiming to stay within the top three spots this fiscal year, even up against the likes of Electronic Arts and THQ.

"Already this year we stand as the number two publisher in Europe. We are well positioned to maintain our UK position in the top three publishers, " said Ubisoft UK's managing director Rob Cooper.

Ubisoft's recently announced Tom Clancy's EndWar and the still highly-anticipated Assassin's Creed are both sure bets for the company to keep ahead of the game.

Of course, Ubisoft isn't just targeting the next-generation platforms and their audience. They also claimed to have maintained a good balance of investment and care with the next-gen and mainstream titles. Many of those titles will soon be revealed at the Ubidays in Paris, come May 22 and 23.

Cooper claimed that the company's confidence in their performance for this year is deeply rooted in the sheer investments poured into their studios and their development capability over the past four years. "This is now really coming into fruition and is culminating in the creation of top quality product and ground-breaking new IPs," concluded Cooper.

Ubisoft, one of the largest video game publishers in the world, announced today that it has inked a deal with Ironstone Partners to bring the highly successful Top Trumps brand to the video gaming market in March 2007.

Top Trumps is a card-based game which gained popularity in the 1970's and 80's and combines luck, strategy and subject knowledge in a game-concept that has hooked children for several generations. Ironstone's partnership with Ubisoft ensures that the game will receive optimal sales, marketing and distribution support when the first titles come to market in Q1 2007.

"Top Trumps has wonderful brand heritage and is a mainstay in the toy sector," said Rob Cooper, UK managing director at Ubisoft. "We're delighted to team up with Ironstone on this range and are looking-forward to strong sales".

Paul Gouge, managing director at Ironstone, also expressed optimism regarding the partnership's positive effects on Top Trumps sales. "Ubisoft are a major success story in the video game market and their track record and experience in this sector are key to maximizing the success of our Top Trumps licensed video games. We're delighted to partner with them for this key launch."