It's not uncommon for game industry icons to express their preferences for or against something. This time around, it's American electrical engineer and entrepreneur Nolan Bushnell. Simply put, Bushnell believes that typical in-game advertising doesn't work. More on his opinion in the full article after the jump.

This shouldn't be surprising, folks, but we know not everyone's inclined to take in a daily dose of business trivia so here's a little primer: EA was just like any other small-time company back in their infancy. In order to build up their portfolio they needed a third-party investment firm to financially back them. We know that EA is at its prime time today, so would it be startling to see ol' Bing (a.k.a. William Gordon), co-founder of EA, joining the venture capital firm that gave them a chance to shine? Nope, not at all. More at the full story.