Ever since Rockstar's highly lucrative Grand Theft Auto franchise started raking in the cash, there have been rumors that it was going to be adapted for the silver screen. Heck, even rapper Eminem was rumored to be attached to a GTA movie at one time. Rockstar, on the other hand, has deflected all rumors and offers so far. Why? Because they need to protect their baby from being misrepresented by a suck-tastic movie made only to capitalize on the series' accomplishments.

It seems that Rockstar's own Vice President of Creativity, Dan Houser, has something to say about the recent boom in casual gaming. Before you ask, no, he actually appreciates what the Nintendo Wii and Nintendo DS are doing - but as far as casual games are concerned, you might as well color him unimpressed. Check out what Dan said in the full article and see what it means to you.

In the video games industry, many of the respected names include Rockstar Games and its Dan Houser. So when the guy talks, you better listen.

Recently, the guy was interviewed about marketing titles and moving away from the annual sales bottleneck during the holiday season. You can read about these after the jump!

If you got excited about yesterday's rumor that there was a Grand Theft Auto  movie in the works, you will be disappointed to know that Rockstar Games has gone on record and denied speculations about the matter.

Aside from that, Rockstar also made clear that they are not interested in any project concerning GTA outside the video game industry. More on this after the jump!