Posted Nov 13, 2007 at 07:41PM by Nicolo S. Listed in: News Tags: Atari, Infogrames, David Pierce, Funimation Entertainment
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Atari icon - Image 1Atari just announced that CEO David Pierce has left his position in compliance with the company's restructuring plans. No explanations were given, but other board members were also axed in Atari's attempt to revitalize profits. Licensing of the Test Drive franchise has also been handed over to parent company Infogrames, as Atari wants to focus purely on publishing and distribution.

More details at the full article!

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Posted May 01, 2007 at 04:22PM by Ceasar S. Listed in: News Tags: Atari, Nolan Bushnell, David Pierce
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Atari, Inc. - Image 1 


In a press release today, Atari president and CEO David Pierce stated that Atari was undergoing another structural reorganization to reduce the company's general and administrative costs. The company is now eyeing an approximately 20% decrease in staff, which includes a 26% reduction in administrative employees.

Approved by the company's Board of Directors back in April 10, 2007, the plan is expected to be completed by the end of July. The company's entire staff have already been notified at the end of April, although there are no announcements of how many have already left Atari following the announcement.

"These actions, though difficult, are a significant first step in reorganizing Atari and demonstrate our commitment to restoring shareholder value," said Pierce. The restructuring is expected to charge an estimated US$ 0.8 to US$ 1.1 million during fiscal year of 2008.

What this means for their "PlayStation Home beater" project, we cannot tell. Things just aren't looking up for ol' Atari without the legendary Nolan Bushnell.

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Posted Feb 10, 2007 at 04:12AM by Remi M. Listed in: News Tags: Atari, David Pierce
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ATARI - Image 1Atari recently released its fiscal 2007 third quarter (which ended last December 31) results and they reported that net losses for the quarter have been sliced to US$ 700,000 from US$ 4.8 million for the same period a year earlier.

The losses were trimmed thanks to the company's decision to sell several of its franchises so they could focus their time and sweat on a few properties.

Revenues for the third quarter plummeted from a whopping US$ 100 million in 2005 to US$ 47.3 million in 2006. The company mentioned that Test Drive Unlimited (Xbox 360, PSP, PC) performed well during the said fiscal year. According to Atari CEO, David Pierce:

Specifically, Never Winter Nights 2, Dragon Ball Z: Budokai Tenkaichi 2, and Test Drive Unlimited achieved our targets of quality and market place acceptance on a global basis.


Profit for the nine months to December 31 had hit US$ 95.3 million compared to a 162.2 million output a year earlier. On the bright side, their net loss for the fiscal year was down to US$ 7.5 million compared to $ 62.8 million.

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Posted Jan 05, 2007 at 06:04AM by Ryan A. Listed in: News Tags: Atari, NASDAQ, David Pierce
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atariAtari's financial woes as of late is no secret to us all. The company was recently involved in a heavy management shake up, not to mention that they've been selling off a good number of their development studios. Back in November, NASDAQ even warned the company that they will be de-listed if their financial status won't approve.

Surprisingly, it seems that NASDAQ suddenly had a change of heart and offered the publisher a new ultimatum. The American stock exchange group notified Atari that they would withdraw the warning if its shares trade above the US$ 1 target for ten days ending on or before January 18 2007. When the warning was first issued, Atari's common stock was worth a disappointing US$ 0.01 per share.

Furthermore, Atari took the offer and immediately executed a one-for-ten reverse stock split. While the move is still up for a bid, it simply means that ten of each of the common stocks will be be lumped together to make just one stock. That will then bumped up the price of its shares to US$ .10, much closer to the target one buck per share.

Given all these, CEO David Pierce was rather quiet as he only had this words to say: "We are pleased that our stockholders have approved this step that will enable our common stock to continue to be listed on the NASDAQ Global Market."

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