Finally stepping up to the plate in defense of video games is Electronic Arts exec Peter Moore -- and to Mr. President, Barack Obama himself, no less! After recommending that kids should play out in the sunshine more rather than play videogames indoor, in his speech to the American Medical Association, Obama has now been challenged by Moore to get into a 30-Day Challenge.

Nothing feels quite like taking it strong against the defenders and scoring that sweet, sweet top-corner goal. For FIFA 10, Electronic Arts decided to raise the bar to give you a much better experience than any FIFA game before it. Learning from a massive 275 million games played online, EA Sports gathered all the feedback and input from players and their games to bring new innovations for the soccer sensation. So what did they come up with? Hit the link for more.

We've had Tecmo, then Sega, now the spotlight turns to Electronic Arts as the publisher now reveals its lineup for the coming Electronic Entertainment Expo. The publisher has whipped out a huge list of games, spanning across all gaming platforms, including ones from the EA Sports and EA Mobile divisions. Complete list after the jump.

After last week's rather paltry offerings, we finally get a hefty bunch of new releases. The PSP gets the shaft again this week with no releases, followed by the PC which has only one actual playable new game out. OK, there are two PC titles in the list, but come on. Hannah Montana? Meanwhile, the DS gets more than the usual amount of good games. Really, there are only a couple of shovelware titles in there. Usually they make up like 60% of the DS list. The home console releases are also in top form. Read on for the rest of this week's software releases!

As with all covers of sports titles, Madden NFL 10 (Xbox 360, PS3, Wii, PSP, PC, PS2) gets to showcase the figurehead of what the sport is all about. This year, however, Madden NFL 10 gets not one, but two coverboys sharing the spotlight, and with the announcement from EA Sports, we finally know who they are. No drumroll necessary, just a click to the full article will do.

John Madden may have retired, but the EA Sports football franchise lives on in Madden NFL 10. Here we have the debut trailer for the PS2, PSP, and Wii versions, and another for the PS3, Xbox 360, and PC versions. Now let's see if they can still throw the ol' pigskin like they used to.

What to do when your event is drawing flak and your circle of supporters are leaving one by one? Try a different strategy, for one. And this is what ESA seems to be doing for next year's E3. Talks of them "going public" are circulating the Internet's grapevines. But how probable is this move?

This week's release list can be described in a few words: college football. Tuesday marks the release of multiplatform sports game NCAA Football 2009 on every modern console there is to date. During our search, we've found that some games haven't surfaced in the previous weeks - even on online retail. So expect to see a repeat showing this week. Maybe we should consider renaming "On Shelves This Week" to "Should Be Out This Week"... Now there's a thought. Upcoming releases follows at the full story.

Electronic Arts has complied with the Federal Trade Commission's requirements and has submitted necessary information to allow the government probe against possible antitrust law violations. The company has also promised to take no actions in its takeover quest of rival Take-Two until late August, ensuring that the competition is safe for now. Full details after the jump.

Great news to everyone who's raring to step into the gridiron this summer! EA Sports' Madden NFL 09 (Xbox 360, Wii, PSP, DS, PC, PS3) is now on gold status and should be released very soon. New features are now implemented, and the game is on the run to store shelves across North America. See the full article for details.