You'll have to postpone tossing the ol' pigskin in-game until Madden NFL 2010 (Xbox 360, PS3, Wii, PSP, PC, PS2) comes out, that is unless you're still playing Madden 09. In the meantime, EA Sports rolled out a bunch of screens for us to scrutinize while waiting for updates on the latest game in the John Madden franchise.

John Madden may have retired, but the EA Sports football franchise lives on in Madden NFL 10. Here we have the debut trailer for the PS2, PSP, and Wii versions, and another for the PS3, Xbox 360, and PC versions. Now let's see if they can still throw the ol' pigskin like they used to.

Now that Peter Moore has taken the helm of EA Sports as president, big plans are about to be carried out for the company. Not only does he want games of the brand to be successful in multiple platforms, but also wants EA Sports to go global.

In an interview, Moore discussed about how he looks at other countries where the gaming industry could be in three years time. India, Russia, and mainland China are the biggest bets as future major players within the interactive entertainment world. For instance, EA Sports is looking at cricket as a sport that can become more than just India's favorite.

Other goals in Moore's checklist include capitalizing on various platforms and making sure his company can make games that sell to a wider audience. He also expressed interest in getting another tattoo, one of John Madden, if his back is wide enough.

When asked why Moore left his position in Microsoft as corporate vice president, he replied:

[EA] is a company I have enjoyed competing with over the years and more recently collaborating with. I have strong Bay Area roots with my kids being born here, being Cal Berkeley kids, and the timing was right for me both personally and professionally to come here.

He also mentioned how he knew Electronic Arts CEO John Riccitello for a long time and figured out that being where he is now is the suitable place for someone with his background. Some may remember EA also offered him good salary and compensation for leaving his previous job.

For the full interview, click on the Read link below.

It's been recently confirmed that Damon Lindelof, co-creator, executive producer, and writer of the ABC series "Lost" will be a speaker at the upcoming MI6 Conference in San Francisco on May 8 to 9.

For those of you who are unfamiliar with MI6, we'll give a brief background. The MI6 conference is aimed at game marketers. The event features some of the most successful marketers, promoters, and designers in the gaming industry and should prove to be a learning experience for attendees from the mentioned fields.

Topics of some sessions in the conference include "Game Marketing 2.0",  "Design that Makes a Difference", and "Entertainment Marketing: Is It All Connected?"

Other session titles include "Best Practices: The Media Buy", "A Detailed Look: 2006 Standout Console Launch: Wii", "The State of In-Game Advertising, Innovation in Marketing/Technology", and "Gaming 2010".

In related news, the legendary names attached to one of the more outstanding gaming franchises out there, John Madden and the franchise itself, Madden NFL Football, were unanimously voted to receive this years MI6 Lifetime Achievement Award for Outstanding Franchise.