As with all covers of sports titles, Madden NFL 10 (Xbox 360, PS3, Wii, PSP, PC, PS2) gets to showcase the figurehead of what the sport is all about. This year, however, Madden NFL 10 gets not one, but two coverboys sharing the spotlight, and with the announcement from EA Sports, we finally know who they are. No drumroll necessary, just a click to the full article will do.

John Madden may have retired, but the EA Sports football franchise lives on in Madden NFL 10. Here we have the debut trailer for the PS2, PSP, and Wii versions, and another for the PS3, Xbox 360, and PC versions. Now let's see if they can still throw the ol' pigskin like they used to.

Great news to everyone who's raring to step into the gridiron this summer! EA Sports' Madden NFL 09 (Xbox 360, Wii, PSP, DS, PC, PS3) is now on gold status and should be released very soon. New features are now implemented, and the game is on the run to store shelves across North America. See the full article for details.

Nothing beats that thirst while driving the mean streets of Burnout Paradise (PlayStation 3, Xbox 360) than downing a can of ice cold Coca-Cola. Expect to see similar advertisements such as this in the near future as Massive, Inc. and Electronic Arts have recently announced that they will be extending their agreement to offer dynamic in-game ads for several EA titles on the PC and the Xbox 360. More details about this in our full article.

Peter Moore definitely has some ambitious plans in store for EA Sports. With all the new changes he's implemented ever since he took over EA's sports division last July, he mentions that he plans to make EA Sports a visible brand in the sports industry itself someday. You can find out how he plans to go about doing this by reading the details in the full article.

There's a reason why EA Sports has held the title as one of the longest-standing sports video game companies out there in the industry so far. During a recent press release by the company, Electronic Arts further strengthened its resolve to deliver the same kind of hardcore sporting action it has for years as it announced the extension of its license for its NFL video game franchise. You can read more about the details of this agreement in the full article.

David Ortiz, the lead producer of Electronic Arts' popular Madden 08 for the Xbox 360, Wii, PSP, DS, PC and PS3 has left EA Tiburon. EA Tiburon producer Phil Frazier will head development on future Madden iterations. This may come as a surprise to most people considering the success of the recent game. To find out more on why Ortiz left EA, head on over to the full article.

It's generally a good idea to plan for the future. EA Sports has been doing exactly that. In fact, company president Peter Moore was willing to talk about EA Sports' plans in the coming months, and he even commented on the upcoming boxing game Facebreaker and the Madden series of games. Why not read what he had to say after the jump?

It's no secret that Electronic Arts is the biggest third-party game publisher and it's almost a safe bet to invest on its stocks at any given time. However, one analyst says that the gaming giant may have cause to worry due to the under-performance of its EA Sports division. Titles like Madden NFL 08 (PC, Xbox 360, PS2, PS3, PSP, Nintendo Wii, and DS) and NCAA March Madness 2008 (Microsoft Xbox 360, Sony PlayStation 3) are taking some of the blame. Find out why when you read the full article.

Gaming giant Electronic Arts has revealed the results of its fiscal second quarter of 2007 and a slight dip in revenues and increase in losses has been noted. Gross profits were down 45 percent year-over-year and is currently at US$ 245 million. Madden NFL 08's big sales and Warhammer Online's delay were seen as major factors in the company's latest scorecard.

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