Five million  units sales target? That should be easy-peasy, right? If you're Take-Two and you're marketing BioShock 2 (Xbox 360, PS3, and PC), that is. And five million it is indeed, according to T2 Chairman Strauss Zelnick.

2K Games has finally set your date with Big Daddy, but just like a real date juggler, the Big Daddies of BioShock 2 won't be ringing doorbells on the same night. The announcement was made during the publisher's conference call to discuss second quarter financial results, and it was Take Two CEO Ben Feder who made the confirmation. Hit the full article for the dates.

After the Federal Trade Commission gave its blessing to continue merger negotiations, Electronic Arts and Take-Two Interactive have finally begun its closed door meeting regarding the deal. However, it seems that both parties will be rather tight-lipped regarding the details of the meeting. You can read a statement released by EA regarding their "secret negotiations" in our full article.

Electronic Arts has once again extended the deadline for its buyout offer for Take-Two Interactive's shares. While EA's persistence may impress some, Take-Two's own execs aren't as amused. More on this story in the full article.

The comments made by Take-Two CEO Strauss Zelnick about how 2K Sports titles are out-rating EA Sports games in reviews seem to have gotten to EA Sports boss Peter Moore. Peter blogged recently about how competitive their line-up is and he spoke of how franchises like NBA Live will put on a ground-breaking show when E3 2008 comes. More details in the full article.

EA Sports or 2K Sports? Although EA Sports has the advantage in the number of their franchises, Take-Two head Strauss Zelnick believes that 2K Sports still "outrate[s] them significantly." Quite a claim. More in the full article.

Whoa momma! Er, I mean... Whoa, big daddy? Meh. Anyway, good news, BioShock fans! Did your heart leap when T2 announced a sequel for the first game? Well, better have a defibrillator ready, looks like there's going to be a third installment! Yep, T2's Zelnick has let slip that BioShock is a trilogy (at the least). More in the full article.

 As expected, stellar sales for Take-Two Interactive's Grand Theft Auto 4 (Xbox 360, PlayStation 3) have powered the company's financial status into the green zone. Serious numbers have been shown in a conference call held by the publisher and BioShock chipped in of good figures. Numbers galore in the full article up ahead.

It seems like Electronic Arts still won't be getting their hands on the Grand Theft Auto creators any time soon. Despite receiving a newly revised offer, Take Two's Strauss Zelnick criticized EA's actions saying it was once again undervaluing their company. You can read more about what the Take Two chairman had to say in response to EA's offer in our full article.

It's official. The board of directors at Take-Two Interactive has rejected Electronic Arts' offer to purchase the company at US$ 26 per share. According to the statement released by the company, the offer from EA was inadequate due to a number of reasons. To find out more, check out the full article.