Splinter Cell: Conviction (Xbox 360, PC) creative director Maxime Beland wants people who play his games to finish them, so the game will be shipping with two difficulty levels for players to choose from. More from Beland after the jump.

Last week's batch may be a tough act to follow, but this week holds its own, bidding for your buck. The Call of Juarez prequel Bound in Blood (PS3, Xbox 360 and PC) is out now if you want a mean FPS. You can also give Infernal: Hell's Vengeance a look if the McCall brothers aren't mean enough for you. Be sure to check out the week's releases on this edition of On Shelves This Week.

This is a much, much better line-up for our On Shelves section this week. As in MUCH. One, the Transformers are finally rolling out (unfortch, Megan Fox won't be included in your game purchase). Two, Fight Night Round 4 is also stepping into the ring to knock you out with. Three, The Conduit is also set to make waves on your Wii, and so is the Resident Evil Archives. And of course, the ever-present DS games for the kids. Yes, it doesn't just stop at three. Go ahead, check out what else is there this week.

Wondering why Ubisoft isn't bringing Splinter Cell: Conviction (PC, Xbox 360) to the PS3? Wonder no more cos they gave a very straightforward answer at their Q&A Forums, and the long and short of it is: a PS3 version will remain to be a wishful thinking. Answer to the 'why' after the jump.

Promising "a bit more info on the story of Ray and Thomas McCall," Ubisoft whips out this video for Call of Juarez: Bound in Blood (PS3, Xbox 360 and PC) featuring none other than the McCall brothers. Since this one's a prequel, the info would let you enjoy the fact that you played the first one - that's only if you did. If you haven't, maybe playing the sequel might make you want to brush up on the first?

Ubisoft has finally set a date for Ezio's arrival in Europe. Assassin's Creed 2 will be released in Europe on November 20, three days after the game hits US retail stores. Eurogamer also reports that the game's Black Edition will be available in the UK through Play. More details after the jump.

Earlier we heard about Splinter Cell: Conviction (PC, Xbox 360) getting DLC, and now Ubisoft has confirmed that they're already planning downloadable content for Assassin's Creed 2 (PS3, Xbox 360, PC) as well.

Talking to Joystiq, Ubisoft producer for Splinter Cell: Conviction (PC, Xbox 360), Alexander Parizeau, has confirmed that the game will indeed have multiplayer mode and DLC. He further revealed they will be ready to announce more details about it during this summer, along with many other things, we presume.

There's no need to fear the new "Mark and Execute" feature in Splinter Cell: Conviction (PC, Xbox 360), so said Ubisoft Montreal producer Alexander Parizeau. This "fear" he was talking about is the voiced-out concern of gamers that the game may be made "too easy".

There will be an ultimate assassin. This much you can expect from Ubisoft as a rep in E3 affirms that Assassin's Creed 2 (PS3, Xbox 360, PC) is but the second in an intended trilogy.